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    ma-pe 10-20
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    mon-fri 10-20
    sat 11-18
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adidas Consortium x The Good Will Out – NMD CS1 PK release 23.9. 11:00


Cologne, September 2017

adidas Consortium partners with Cologne sneaker store The Good Will Out to deliver a stealthy, monochrome NMD CS1. Opened in 2007, The Good Will Out has spent a decade building its reputation and is today considered among the finest sneaker stores in Europe. Some collaborative partners look to their local areas for inspiration, others pick bright, eye-catching colorways, The Good Will Out has done the complete opposite and – together with adidas Consortium – delivers a blacked out NMD CS1 inspired by Shinobi – the male ninjas of feudal Japan.


Shinobi were often tasked with espionage or assassination and “Ankoku Toshi Jutsu” is their legendary technique which allowed them to see in complete darkness. It would take years to master and required the Shinobi to “see” with their other senses. As well as navigating in the darkness, the Shinobi would have to be enveloped into it, themselves. They moved through the night surreptitiously cloaked in a black garb.


In a contemporary homage to the covert agents of feudal Japan, the NMD CS1 arrives in full-on stealth mode. The upper is constructed from three interconnected Primeknit patterns, all in a single shade of black but with subtly-altering textures. The model’s BOOST™ midsole provides the wearer with further support and cushioning. It is complemented by a rippled outsole which adds extra grip and gives the NMD a tough appearance. The Good Will Out picked a theme for its interpretation of the NMD CS1 that couldn’t fit any better. It suits the current trend of exploring the use of functional apparel and footwear in urban



adidas Consortium x The Good Will Out – NMD CS1 PK

Release this sat the 23rd

– all black, tonal Primeknit upper with gradient color finish

– wrap-around, lace-less sock-like construction

– heel loop tape featuring the claim:



in English and Japanese

– co-branded leather insoles

– all black BOOST™ midsole with black pods

– all black serrated outsole

Sizes us 4,5-11,5 220€

1 pair/customer and no reservations!

Tomorrow 2.9. adidas Consortium x BAIT EQT Support 93/16 & EQT Support Future

Releasing tomorrow @11:00!!!

adidas Consortium x BAIT EQT Support 93/16 & EQT Support Future

– R&D in its DNA –

– Humans meet technology –

– Glow in the dark, reflect in the mirror –

– Primeknit Upper, BOOST™ sole –


San Diego, August 2017

adidas Consortium and US retailer BAIT present two futuristic EQT Support models. Inspired by the relationship between humans and technology, and exploring the convergence of man and machine, the result is a clean, clinical pack with an assortment of smart details.

Since the opening of its first store in 2011, BAIT has made a big impact and grown quickly. There are currently eight BAIT stores stretching up the West Coast from Southern California to Seattle, Washington, Colorado, and next up Hawaii.

BAIT’s decision to link the design of its pack to state-of-the-art research and development feels highly apt. While in 2017, EQT – original as well as updated – continues to enjoy a renaissance, the models in this range were originally created for performance. They were created during an era when adidas’ R&D obsessed over striking patterns and how best to equip every style of runner with suitable footwear. R&D runs to the very epicenter of the EQT’s DNA – whether it’d be the heritage styles or the next gen models.

The BAIT R&D pack pushes the EQT project further forward than ever before. It combines BAIT’s enthusiasm for futurism with recent technological advancement made by adidas. Neither Primeknit uppers nor BOOSTTM soles were available in the early nineties, when adidas first embarked on the EQT range, but subsequent developments allow to continue, taking classic models to new places.



There are two standout features on both of these EQT Supports by BAIT. One is the highly distinct mesh optimized cage construction, which enhances the shoes’ stability while keeping the upper flexible and the lacing system quick to use. The other is not immediately apparent. It is the skeletal pattern, which reflects in one model and glows in the dark on the other. Low-key flare that is subtle in the day, but makes them total show- stoppers by night.

Smart execution, simple, monochromatic colors, modern technology – put to great use by BAIT on their EQT pack.


EQT Support 93/16

180€ us8-11,5

– sock-like all white Primeknit upper with skeletal grid detailing and glow-in-the-dark threads

– functional mesh cage for enhanced mid-foot support with integrated lacing system

– co-branded tongue labels with metal eyelets

– co-branded leather insoles

– nylon heel tab

– heel counter

– white BOOST™ sole with integrated TORSION® SYSTEM

– white rubber outsole

– lace-jewels


EQT Support Future

220€ us8-11,5

– sock-like all black Primeknit upper with skeletal grid detailing and reflective threads

– functional mesh cage for enhanced mid-foot support with integrated lacing system featuring contrasting red lace loops

– co-branded tongue labels with contrasting red metal eyelets

– co-branded leather insoles

– nylon heel tab

– heel counter

– white BOOST™ midsole with 3-Stripes detailing

– grey rubber outsole

– reflective laces with lace-jewels

1 pair of each/customer no reservations!


adidas Consortium: Highs And Lows – EQT Support Adv Releasing this Sat


adidas Consortium x Highs and Lows EQT Support ADV

– EQT Support ADV gets a premium makeover –

– Performance technology repurposed –

– The final part of the Highs and Lows EQT trilogy –


Perth, Australia, August 2017

This month, adidas Consortium and Highs and Lows complete an EQT trilogy. In 2014, the first collaboration with the Australian footwear retailer resulted in an EQT Guidance 93. In late 2016 Highs and Lows worked on an EQT Support 93 inspired by Frankenstein cars and the Australian outback. Their final installment in the series is a luxurious rendition of the EQT Support ADV.


Highs and Lows is Western Australia’s premier footwear retailer with three boutiques in the geographically remote city of Perth. Now veterans when it comes to working in the EQT range- adidas’ early 1990s performance running line – the team at Highs and Lows demonstrates a masterful execution on this EQT Support ADV. A well-balanced color scheme and sophisticated mix of fabrics and materials is key in any Consortium release. While many collaborations tell a story about inspiration and explain the creative journey towards the final product, for this project the concept is the actual design itself: HAL has refined this model by fine-tuning all visual aspects, by applying the finest details to round off an innately strong and distinct silhouette.


Over the three year period that adidas Consortium and Highs and Lows have been collaborating, the EQT range has enjoyed a real renaissance. The EQT Support ADV is perhaps the most street-ready model due to its profile and clean aesthetic. Here it is elevated to a new height of luxury by Highs and Lows.


Releasing Saturday 26th of August @ 11:00

US 8,5 – 11,5


No reservations & one pair per customer

Norse Projects FW17 for men & women

We just received our first drop for Norse Projectsw FW17 plenty of new styles & seasonal colours in addition to all the classic Norse Projects essential pieces.

Here are few examples of the new arrivals:



Gosha Rubchinskiy FW17 drop 2

The second of three Gosha Rubchinskiy FW17 drops is here. We will start selling the pieces tomorrow 22nd of August at 10:00 in Beamhill and at 11.00 in Beam. We will not take any reservations and you may only purchase one piece per each style/product.

In this drop we received Monogram logo sweats, 155€, P Logo turtleneck sweater, 170€, Football pocket logo tees, 60€, Gosha logo hooded sweats, 165€, Football scarves 70/80€ and Adidas warm sweats, 100€.


adidas Originals by Mini Rodini releasing this Thursday


adidas Originals by Mini Rodini

New collection releasing on Thu 17th of August @ 10:00

From the Cactus print we’ll have:

Tracksuit in sizes 62-116 /// 75€

T-shirt in sizes 80-116 /// 35€

Cap /// 35€

Gazelle sneakers in sizes 19-27 /// 65€

From the Snake print we’ll have:

Bathing suit in sizes 86-116 /// 39€

Jump suit in sizes 62-116 /// 50€

First come, first served

No reservations & one piece per style per customer


adidas Consortium x Norse Projects: Terre Agravix & Campus 80s – Releasing this Sat

adidas Consortium x Norse Projects Terrex Agravic & Campus 80s PK

– Inspired by the Danish Outdoors –

– Layers on layers on layers –

– A GORE-TEX® membrane hidden within –

– Black like asphalt, beige like sand –


Copenhagen, August 2017

Norse Projects is among the labels responsible for putting Scandinavia on the international style map. Since launching in 2004, the Copenhagen-based brand has focused on both casual and performance clothing, but here – in an exciting collaboration with adidas Consortium – it turns its attention to footwear.


Using the Terrex – an outdoor pursuits-focused model – and Campus 80s – a lifestyle classic – as templates, Norse Projects has created “Layers” – a sneaker pack influenced heavily by the natural surroundings in its native Denmark.


The small, Danish islands of Fur and Møn are known – in geological circles – for the rock formations visible on their coastal cliffs. The cliffs reveal a cross-section of layers of different rock types compressed over many thousands years, and provide the inspiration for the Terrex. The shoe is constructed using multiple, translucent layers which are welded together to form a strong, hardwearing outer shell. Within the layering is a GORE-TEX® membrane, which provides high-level weather protection; a model designed for (and inspired by) the outdoors.


While the Terrex takes its colorway from light, sandy tones, the Campus 80s is styled on darker asphalt, often found nearer to the surface of the rock formations. Also comprised of a series of layers, the grey accents and textured Primeknit upper serve to create a superb, ultra-low-key casual shoe.


Norse Projects must be praised for its understatement. Together with adidas, the brand has created a version of the Terrex using highly-technical materials and construction but in a subtle manner. The Campus 80s is pure stealth: a casual observer might overlook the details at first glance, but a sneaker connoisseur will definitely pick up on the underplayed style.


Releasing Saturday 19th of August @ 10:00

US  8,5 – 11

Terrex Agravic 170€

Campus 80s 150€

No reservations