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  • Beamhill Helsinki
    Yliopistonkatu 5

    ma-pe 10-20
    la 11-18
    su 13-17

    mon-fri 10-20
    sat 11-18
    sun 13-17

    Tel. 09 6222653

adidas Consortium x Kasina – Superstar BOOST release 21st OCT 11:00

adidas Consortium x Kasina – Superstar BOOST
– White-clad luxury Superstars –
– A homage to Korea’s artisanal past –
– Leather shelltoe, semi-concealed BOOST™ –
– Postmodern classics –

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Seoul, October 2017

Kasina is one of the driving forces behind modern Koreas’s thriving streetwear scene. Founded in Busan in 1997, Kasina has since opened stores across the country and overseen the nation’s emergence on the international style stage. Over the past two decades, Kasina and adidas have become frequent collaborators – in May 2016, the adidas concept shop ‘DAS 107 by Kasina’ opened in Seoul’s Hongdae neighborhood.

While the store is a thoroughly contemporary space, the new Kasina Superstar BOOST looks towards both Korea’s heritage and the adidas archive for references. It commemorates the retailer’s 20th anniversary and the opening of its new retail location “1997”.

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The major inspiration comes from “Taesahae”, a traditional form of footwear built by craftsmen and worn by Korean noblemen for several centuries. Elegant and clean, Taesahae are normally made from black and white leather with exposed stitching attaching the upper to the sole. Kasina seeks to mirror the Taesahae’s luxury with this Superstar.

The original Superstar is a classic, its unmistakable rubber shell toe makes it instantly recognizable. Here, Kasina subtly alters the model, the bone white upper is made with lavish nubuck and the shell toe is constructed from the same soft, meticulously tanned leather – replacing the signature rubber cap. A welted leather band outlines the iconic Superstar silhouette and its 3-Stripes branding only appears as tonal stitching on both sides.

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The gum sole features a contrasting white seam similar to the Taesahae and is fitted with a BOOST™ midsole to provide modern comfort and cushioning. This juxtaposition captures a central aspect of Korean life: historically referred to as “The white-clad folk”, Korea is a country of rich tradition. However technology, innovation and economic growth has turned its cities into advanced metropolises; modern Korea is a nation where history and the cutting-edge often sit side by side.

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A prominent embellishment on the Superstar is the eyelet at the top of the tongue. Made from reddish acetate, it is a nod to mother-of-pearl – the iridescent substance often used for buttons in Korean clothing and furniture design.

Kasina’s Superstar BOOST perfectly demonstrates how a collaborator can breathe new life into a classic model with an already long and fabled history. By exploring Korea’s sartorial heritage, Kasina has helped create outstanding contemporary casual footwear.

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Sizes us 8,5-11 // 160€

– bone white nubuck leather upper with stitched 3-Stripe branding

– “1997” embroidery at heel

– bone white nubuck leather shell toe

– co-branded leather tongue labels with acetate eyelets

– light brown colored leather lining and co-branded leather insoles

– gum outsole with internal BOOST™cushioning technology

– contrasting outsole stitching and welting strip

– visible exposed BOOST™ medial panel

– flat cotton laces

Release SAT 21st of OCT!!!

Welcome!

Adidas NMD C2 release this friday the 20th

This Friday we will release these two new chukka versions of the adidas Originals NMD. They’ll come with suede upper and full length BOOST midsole.

NMD C2 BY9913 Simple Brown // Sizes us8-11,5 // 180€

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NMDC2 BY3011 Core Black // Sizes us8-11,5 // 180€

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Welcome!

Nike ”Flax Pack” releases tomorrow


Tomorrow we will release these two styles from the Nike ”Flax Pack”

Air Uptempo ’96 199€ sizes us 8-12:

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Air Max 1 149€ sizes us8-12:

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Tommy Jeans Capsule FW17 releases 12th of Oct

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Tomorrow at 10:00 we will launch this season’s Tommy Jeans Capsule Collection. We will have assortment of tees, sweaters, hoodies, jeans, jackets & accessories.

Samuji FW17 is here

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Samuji delivered their anticipated Chunky beanies and scarves along with other goodies from their FW17 collection.

Next Up in adidas Consortium Sneaker Exchange: United Arrows & Sons x Slam Jam

adidas Consortium Sneaker Exchange – United Arrows & Sons x Slam Jam

– Luxury Suite –

– IKEUCHI ORGANIC Campus and Alcantara® Gazelle

– An Italian-Japanese collaboration nodding to another from the past –

– Understated, low-key elegance –Consortium_UA&SxSJ_Instagram_Concept_Shot_1

Tokyo & Ferrara – May 2017

Japan’s United Arrows & Sons and Italy’s Slam Jam were both established in 1989. Since then, United Arrows & Sons has opened 100 stores throughout Japan while Slam Jam has grown into a European menswear institution with stores in Ferrara and Milan. Both retailers have become the standard-bearers for contemporary fashion in their home countries.

As partner in the Sneaker Exchange 2017, adidas Consortium chall enged the two to communicate, collaborate and discover common ground up on which to deliver a sneaker pack. An early conversation topic was construction, and in particular, the textiles used to make great footwear. Together, United Arrows & Sons and Slam Jam present two luxury leisure shoes: a Gazelle and a Campus, each created using materials with a regional context and locally-sourced materials. The execution is experimental – an exploration in how repurposing high- quality textiles can result in outstanding sneakers.Consortium_UA&SxSJ_Instagram_Concept_Shot_2

The Campus is the opulent of the duo with an all-white upper. The 100% organic cotton used here is a reference to high-quality Japanese IKEUCHI ORGANIC towelling. The area around the ankle and its interior are also made of terry cloth, giving it a ruffled, distressed appearance with a luxury feel. In Japan it is customary to remove your outdoor shoes upon entering a house. With these Campus one gets the “always at home” feeling. They are even softer than most indoor slippers.

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IKEUCHI ORGANIC towelling is used again on the interior of the off-white Gazelle. Its upper is made of Alcantara®, the high-quality and innovative material utilised across countless applications. Founded in 1972 by a joint-venture between Japanese and Italian companies, Alcantara® represents one of the leading Made in Italy brands with a contemporary lifestyle approach. United Arrows & Sons’ design partnership with Slam Jam nods back to a previous collaboration between two companies from their respective nations. There is further modification: replacing the original Gazelle tongue w ith a ribbed Samba tongue leads to a hybrid that – given the choice of materials – still works harmoniously.Consortium_UA&SxSJ_Instagram_Concept_Shot_4

While materials and colours are subtle, branding on both models is eye-catching. Besides logo detailing on the tongue labels, “United Arrows & Sons and Slam Jam” appears on the white Campus’ outsole and laces, while “Gazelle” and “Gat-zelle” – the original Japanese name for the model –  is printed on either side of its off-white counterpart.

Understated with subtle low-key elegance, Japan and Italy shake hands via this highly conceptual sneaker pack.Consortium_UA&SxSJ_Instagram_Concept_Shot_5

Releasing this Sat 7th of October @ 11:00

US 8,5 -11,5

150€

No reservations

adidas Mini Rodini FW17 Drop 2 release this Thursday the 5th of Oct at 10:00

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The Drop 2 from adidas Mini Rodini FW17 is here!

We will start to sell these following products @10:00 on Thursday the 5th of Oct. Customers can buy one piece of each product during the launch. If we have some pieces left after the launch you are welcome to come back for additional purchases.

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Equipment Support Jr 100€  Sizes 20-27

hoodedset

Hooded College set 75€ sizes 62-116

tee

Tee 35€ Sizes: 80-116

tracksuit

Tracksuit 75€ Sizes: 62-116

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Vest 90€ sizes: 86-116

beanie

Beanie 35€ onesize

SOON! adidas Originals by ALEXANDER WANG Season 2

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Raving and Cycling culture clash to create season 2 of the adidas Originals by Alexander Wang collaboration. Delivery bikers by night, ravers after hours. A community born from the clash of two of New York’s most authentic subcultures, raving and cycling.

The new adidas Originals by Alexander Wang collection drops on October 7.

This time we’ve divided our selection in two stores. Beam and Beamhill will both release the collection 0n 7th of October. The doors will open at 11.00, first come first served. No reservations and one/product/customer.

Here are the pieces we will have in our selection:

Jacq track top, 230€

Jacq Snap pants, 220€

Jacq hoodie in Black and yellow, 230€

Jacq joggers, 220€

AW Soccer LS II in Black and Yellow, 130€

AW Soccer Jersey II, 110€

Mesh LS polo, 120€

Mesh tee, 90€

Mesh track top, 180€

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Reversible Mesh windbreaker, 250€

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Reversible Mesh parka, 300€

CB pullover in Green and Black, 180€

CB joggers, 180€

AW Skate Mid Green, sizes US 8.5-11, 200€

AW Skate Mid Black, sizes US 8-12, 200€

AW Run Mid, US 8.5-11.5, 200€

AW Run Mid, US 8-11.5, 200€

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AW Adilette, sizes US8-10, 140€

Adnym Atelier now in Beamhill

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Adnym Atelier is one of the latest additions to Beamhill’s brand list and we are happy to have this exciting and relatively new denim brand in our selection as well. You might have admired these unisex pieces in Beam already in the spring season.

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”FOUNDED BY INDIVIDUALS OF DIFFERENT PERSONALITIES AND NATIONALITIES WHO FOCUSES ON TEAMWORK AND EMPHASIZES THEIR INTEGRITY THROUGH ANONYMITY. THE ONLY THING THEY WANT IS TO PUSH THE PRODUCT FORWARD. 

ADNYM ATELIER DELIVERS PRODUCTS IN QUALITY MATERIALS AND MODERN SHAPES THAT GENERATE ATTENTION, STIMULATE CURIOSITY, REWARD INTELLIGENCE AND LEADS TO AN EMOTIONAL CONNECTION BETWEEN CONSUMER AND BRAND.”

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This Saturday adidas Consortium Sneaker Exchange presents: Overkill & Fruition – Tubular & EQT

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adidas Consortium Sneaker Exchange

OVERKILL & FRUITION

-Taipei meets Berlin-

-Elegance, rebellion and classic couture-

-The evolution of women’s footwear-

– Tweed Tubular, velour EQT –

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Berlin & Taipei – September 2017

adidas Consortium is excited to unveil the latest instalment of the Sneaker Exchange 2017, a collaboration between OVERKILL and FRUITION celebrating contemporary womanhood, high fashion and the evolving nature of female sneakers.

In recent years, the women’s footwear market has evolved hugely. Today’s sneakers must convey elegance and femininity while remaining both comfortable and highly wearable. To meet this demand, more and more female-exclusive retailers have emerged. This edition of the Sneaker Exchange 2017 brings two of those retailers together. Taipei-based store FRUITION is paired with Germany’s OVERKILL – a long-term fixture on the global sneaker scene which recently opened a women’s branch in its native Berlin-Kreuzberg.

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Prior to the Sneaker Exchange 2017, the two stores had never interacted. adidas Consortium challenged them to overcome cultural differences, a language-barrier and almost 9,000 km in distance to begin a dialogue, discover common ground and deliver a bold, exciting sneaker pack. Together FRUITION and OVERKILL present a true highlight of the Consortium calendar.

The pack takes the EQT Lacing and the Tubular Doom and portrays them in a fresh light. FRUITION and OVERKILL discussed use of tweed in iconic French couture, determining to express this through colorway and fabric choices for their collaborative design. Further, both partners communicated a strong desire to create footwear that articulates rebellion, individuality and empowerment. The overall aim was to juxtapose high fashion with the energy of modern womanhood.

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The EQT Lacing is constructed using plush velour with a translucent out sole. Its satin finish implies femininity and the overall model captures the rebelliousness the partners strived for. It is the first time a Tubular product has been selected for use in the Sneaker Exchange. Its unmistakable silhouette is the elegant basis for further exploration of the theme. The more avant-garde of the duo, it looks like high concept footwear from the future.

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The final result is an outstanding footwear pack, high on individuality with impressive attention to detail. The partners worked alongside Consortium to deliver two models designed to appear striking in isolation but also complement the wearer’s clothing. Both models capture an essence of modern womanhood: elegance, beauty, fierceness and strength, fusing comfort and wearability.
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Releasing on Saturday 30th of September @ 11:00

US 5,5 – 8

EQT Lacing Adv – 160€

Tubular Elastics – 150€

No reservations

adidas Consortium x The Good Will Out – NMD CS1 PK release 23.9. 11:00

 

Cologne, September 2017

adidas Consortium partners with Cologne sneaker store The Good Will Out to deliver a stealthy, monochrome NMD CS1. Opened in 2007, The Good Will Out has spent a decade building its reputation and is today considered among the finest sneaker stores in Europe. Some collaborative partners look to their local areas for inspiration, others pick bright, eye-catching colorways, The Good Will Out has done the complete opposite and – together with adidas Consortium – delivers a blacked out NMD CS1 inspired by Shinobi – the male ninjas of feudal Japan.

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Shinobi were often tasked with espionage or assassination and “Ankoku Toshi Jutsu” is their legendary technique which allowed them to see in complete darkness. It would take years to master and required the Shinobi to “see” with their other senses. As well as navigating in the darkness, the Shinobi would have to be enveloped into it, themselves. They moved through the night surreptitiously cloaked in a black garb.

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In a contemporary homage to the covert agents of feudal Japan, the NMD CS1 arrives in full-on stealth mode. The upper is constructed from three interconnected Primeknit patterns, all in a single shade of black but with subtly-altering textures. The model’s BOOST™ midsole provides the wearer with further support and cushioning. It is complemented by a rippled outsole which adds extra grip and gives the NMD a tough appearance. The Good Will Out picked a theme for its interpretation of the NMD CS1 that couldn’t fit any better. It suits the current trend of exploring the use of functional apparel and footwear in urban

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adidas Consortium x The Good Will Out – NMD CS1 PK

Release this sat the 23rd

– all black, tonal Primeknit upper with gradient color finish

– wrap-around, lace-less sock-like construction

– heel loop tape featuring the claim:

”THE ART OF SEEING THROUGH DARKNESS”

and ”THE GOOD WILL OUT”

in English and Japanese

– co-branded leather insoles

– all black BOOST™ midsole with black pods

– all black serrated outsole

Sizes us 4,5-11,5 220€

1 pair/customer and no reservations!

Tomorrow 2.9. adidas Consortium x BAIT EQT Support 93/16 & EQT Support Future

Releasing tomorrow @11:00!!!

adidas Consortium x BAIT EQT Support 93/16 & EQT Support Future

– R&D in its DNA –

– Humans meet technology –

– Glow in the dark, reflect in the mirror –

– Primeknit Upper, BOOST™ sole –

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San Diego, August 2017

adidas Consortium and US retailer BAIT present two futuristic EQT Support models. Inspired by the relationship between humans and technology, and exploring the convergence of man and machine, the result is a clean, clinical pack with an assortment of smart details.

Since the opening of its first store in 2011, BAIT has made a big impact and grown quickly. There are currently eight BAIT stores stretching up the West Coast from Southern California to Seattle, Washington, Colorado, and next up Hawaii.

BAIT’s decision to link the design of its pack to state-of-the-art research and development feels highly apt. While in 2017, EQT – original as well as updated – continues to enjoy a renaissance, the models in this range were originally created for performance. They were created during an era when adidas’ R&D obsessed over striking patterns and how best to equip every style of runner with suitable footwear. R&D runs to the very epicenter of the EQT’s DNA – whether it’d be the heritage styles or the next gen models.

The BAIT R&D pack pushes the EQT project further forward than ever before. It combines BAIT’s enthusiasm for futurism with recent technological advancement made by adidas. Neither Primeknit uppers nor BOOSTTM soles were available in the early nineties, when adidas first embarked on the EQT range, but subsequent developments allow to continue, taking classic models to new places.

 

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There are two standout features on both of these EQT Supports by BAIT. One is the highly distinct mesh optimized cage construction, which enhances the shoes’ stability while keeping the upper flexible and the lacing system quick to use. The other is not immediately apparent. It is the skeletal pattern, which reflects in one model and glows in the dark on the other. Low-key flare that is subtle in the day, but makes them total show- stoppers by night.

Smart execution, simple, monochromatic colors, modern technology – put to great use by BAIT on their EQT pack.

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EQT Support 93/16

180€ us8-11,5

– sock-like all white Primeknit upper with skeletal grid detailing and glow-in-the-dark threads

– functional mesh cage for enhanced mid-foot support with integrated lacing system

– co-branded tongue labels with metal eyelets

– co-branded leather insoles

– nylon heel tab

– heel counter

– white BOOST™ sole with integrated TORSION® SYSTEM

– white rubber outsole

– lace-jewels

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EQT Support Future

220€ us8-11,5

– sock-like all black Primeknit upper with skeletal grid detailing and reflective threads

– functional mesh cage for enhanced mid-foot support with integrated lacing system featuring contrasting red lace loops

– co-branded tongue labels with contrasting red metal eyelets

– co-branded leather insoles

– nylon heel tab

– heel counter

– white BOOST™ midsole with 3-Stripes detailing

– grey rubber outsole

– reflective laces with lace-jewels

1 pair of each/customer no reservations!

Welcome!