adidas Consortium

Releasing tomorrow: adidas Consortium “A//D” Crazy 1 ADV, Crazy 8 ADV and Twinstrike

– adidas Originals presents the third chapter in its “A//D” story –
– The latest release presents three newly-discovered takes on the Crazy 1, Crazy 8 and Twinstrike silhouettes –
– Graphic hits and hidden details allude to each shoe’s mysterious discovery in an alternate dimension –


Herzogenaurach, Germany, January 2018

In the third chapter of adidas Originals’ alternate universe of 3-stripes icons, the A//D (adidas Parallel Dimension) series returns this month applying its subversive lens to a trio of silhouettes: Crazy 1 ADV, Crazy 8 ADV and Twinstrike silhouettes.

In a third chapter of the A//D project’s otherworldly narrative, the more familiar suede and technical fabric constructions of the Crazy 1 ADV and Crazy 8 ADV are switched out for breathable mesh and textured knits, structured with panels on the heel and toe box, and rendered in crisp white colorways with defining accents of crimson. Finishing touches include silicone branding hits and futuristic lacing systems, compounding the science fiction aesthetic of the release. Meanwhile, the Twinstrike is redefined through updated materials and colors, executed in cool greys with Climacool mesh, premium suede, glossy leathers and reflective detail for a striking, futuristic design finished with a complex ergonomic lacing system for optimum fit.


The release continues adidas Originals’ A//D science fiction story of the discovery of a massive black hole in space containing a portal to an alternate dimension in which everything is virtually identical to our current universe, save for a number of cosmetic differences in familiar objects. Following several expeditions through the black hole, a number of classic adidas models from the early 2000s are discovered, almost the same as their “original” counterparts, but with marked differences in their construction and design. Though each shoe’s distinctive midsole tooling retains its original form, their uppers drastically depart to create a visually similar shoe with different tactile qualities. The new styles serve as additional artifacts from a third trip to this world.

As a final touch, each shoe features graphics and labels concealed within its design – not immediately visible, upon deeper exploration they contain notes on the expedition and details about the shoe’s discovery. The effect is true to the A//D ethos: an unsettling exploration of the familiar made unfamiliar, the known reconstructed through the lens of something unknown.


Pictures from top to bottom:

Crazy 1 /// US 8-11,5 /// 200€

Crazy 8 /// US 8-11,5 /// 220€

Twinstrike /// US 8-11,5 /// 230€

Releasing Feb 1st @ 10:00

adidas Consortium x JUICE NMD Racer release SAT 20th of JAN


adidas Originals teams up with Hong Kong based sneaker boutique JUICE this month, bringing the CLOT-helmed sneaker store’s distinctive visual aesthetic to the newest NMD silhouette, the NMD Racer.

Pushing the NMD Racer’s competitive running influences to the fore, this latest release combines trademark elements of JUICE’s identity with pure performance-led design language to create a powerful expression of the NMD Racer’s form-meets-function philosophy.


First up, a sock-fit Primeknit construction is applied across the shoe’s upper, decorated with the iconic Alienegra motif in a reflective monochrome print. Premium suede panels on the heel and eyestay then provide structure to the design, finished with essential welded 3-stripes marks and a branded heel-pull in the Alienegra font.


The collaboration then goes further with an elevated take on the new NMD Racer tooling. The shoe’s signature Boost midsole is rendered in a Core Black colorway, countered by a translucent outsole decorated with the Alienegra graphic. This carries onto the NMD Racer’s new TPU stabilizer arch and QUICKSTRIKE forefoot inserts, countered by a white EVA plug in the heel. As a final tribute to the NMD Racer’s performance inspirations, the outsole also receives a competitive running-inspired spikes. Rounded off with textured laces and co-branded sockliners, the result is a bold collaborative debut for the latest chapter of NMD that hits the ground running in both style and substance.

adidas Consortium x Juice NMD Racer releases this Saturday the 20th of JAN

Sizes US 8-12


adidas Consortium NMD R1 Invincible X Neighborhood releases Fri 29th of DEC


Tokyo & Taipei, November 2017

adidas Consortium presents a visually stunning NMD R1 packed with Asian iconography.
Developed in collaboration with highly-coveted Japanese label NEIGHBORHOOD and cult Taiwanese retailer INVINCIBLE this NMD R1 references the NEIGHBORHOOD archive, while firmly keeping things forward-thinking and future-focused.

adidas and NEIGHBORHOOD’s partnership dates all the way back to 2004 when the brand contributed a design as part of the Superstar’s 35th anniversary collaboration series. INVINCIBLE suggested using this vintage collector’s classic as a basis for inspiration. From the NMD R1’s color and materials, to smaller design motifs, subtle references are made to the all-time favorite.


Another item that particularly appealed to INVINCIBLE while exploring NEIGHBORHOOD’s archive was a “Vietnam Jacket”, a show-stopping, stand-out souvenir jacket embroidered with tigers and ornate lettering. Together, NEIGHBORHOOD and INVINCIBLE take the tiger and apply it as the major design feature on their NMD. With this strong key visual they manage to elevate an already striking silhouette even further.


The tiger symbolizes liveliness as well as motivation and the positive spirit to drive and achieve progress. The partners began by deploying its influence subtly – close inspection of the stealthy black-on-black adidas stripes on the upper reveals a dark, tiger stripe camouflage. More brazen is the golden tiger head on the right heel. Beautifully embroidered, it conjures images of both the “Vietnam Jacket” and more traditional tapestries found throughout Asia. On the left heel the Kanji character for “Good fortune” is a further expression of the collaboration’s main theme.


While a monochrome upper references the Superstar, the NMD R1’s BOOST sole provides contemporary comfort and stability. A modern design detail is the display of both partners’ names in black on the white EVA plugs. Bold iconography is NEIGHBORHOOD’s signature, and the distinctive, modernist typography which creates strong statements across the brand’s clothing collections is utilized here with a striking effect.


The NMD R1 combines modern wearability with an utmost technical sensibility and an ultra-modern design aesthetic. Through collaboration, adidas Consortium continues to explore the relationship between history and innovation: INVINCIBLE and NEIGHBORHOOD offer a new interpretation of the NMD and manage to deliver another strong execution of this model that carries a unique aesthetic with a whiff of history.

Release date Friday 29th of DEC at 10:00 // Sizes US 8-12 // 200€ // 1 pair/customer & no reservations.

Releasing this SAT the 23rd adidas Originals Consortium UNDFTD PROPHERE

adidas Originals UNDTFD SS18 Prophere


Herzogenaurach, December 2017, adidas Originals and UNDFTD join forces to celebrate the brand’s latest launch of its newest silhouette Prophere. A style inspired by the provocative and bold designs of the 90’s, Prophere takes its lead from those found at the periphery of the mainstream, and is a style designed to challenge the norm. The collaborative sneaker brings together the best of Originals with the discerning style UNDFTD to create a new uninhibited design to disrupt the e Inspired by uncompromising creators and the underground world they occupy, the adidas Originals Prophere silhouette comes into focus – creating a new unexpected and uninhibited design.


Prophere introduces an unexpected silhouette that is both disruptive in design and innovative in construction. The adidas Originals by UNDFTD model features a primeknit upper with a raised tiger camo print, offset by 90’s inspired bold TPU stripes prominently integrated into the lace system. adidas Originals and UNDFTD branding is purposely placed on the iconic Consortium tongue tab and tongue strap drawing further attention to the aggressively bold midsole, a signature detail of the new silhouette.


With disregard for the ordinary, Prophere is a shoe that provides an uncompromising form of expression and unassuming confidence. The unexpected silhouettes is disruptive in design and innovative in construction. The provocative nature of the shoe symbolizes the attitudes of those who exist on the cultural periphery – where new sources of originality are found.


Releasing this SAT the 23rd Sizes US8-11,5. 160€

Releasing tomorrow: adidas Consortium UltraBOOST LUX

adidas Consortium UltraBOOST LUX

– Luxury levels –
– Primeknit and leather upholstery –
– Meticulous composition –
– Understated, modern classic –


Herzogenaurach, December 2017

adidas announces the drop of an unreleased, special edition UltraBOOST LUX silhouette. The style will be available exclusively through the Consortium network and pays tribute to the collaborative spirit of the Sneaker Exchange 2017.

Early during this project, Swedish retailer Sneakersnstuff was partnered with America’s Social Status to work on a pack including the UltraBOOST. While the duo took time developing their “monochrome luxury” concept, the idea for a similar UltraBOOST as a stand-alone release took shape. adidas Consortium is proud to finally unveil this new model.


The UltraBOOST LUX sees the model thoroughly refined in a premium execution. The Primeknit upper is understated and soft, while leather upholstery creates a luxurious and comfortable interior. Its synthetic suede overlays and dark sand-colored cage provide harmonious accents and combine with the light upper to create a subtle sneaker, filled with low-key detailing.

The only untouched element is the BOOST™ sole, designed for comfort, support and stability – requirements, which are universal whether it is a casual execution or, as in this case, the luxury variant.


This model demonstrates what the UltraBOOST has become. adidas Consortium artfully adapts the silhouette’s more technical aspects and through meticulous composition and carefully selected materials presents the model in a new light. The UltraBOOST Lux speaks to a new generation of sneaker fans who prefer making refined understatements with their footwear decisions.

UltraBOOST LUX is a fully functioning performance running shoe that equally delivers on the style front as a must have wardrobe staple. It sets an exciting precedent for the model’s capabilities and unlocks new potential in a modern classic.


– cream-colored Primeknit upper
– pale nude synthetic suede toe overlay, tongue detail and heel stripe
– stone-colored subtle contrasting suede leather tongue labels
– dark, sand-colored cage
– grey heel stabilizer
– Consortium branded leather insoles
– white BOOST™ midsole
– Continental™ Rubber outsole
– flat cotton laces

US 8 – 12


Releasing Wed 20th of December @ 10:00

adidas Consortium Sneaker Exchange: A Ma Maniére X Invincible

adidas Consortium Sneaker Exchange – A Ma Maniére & Invincible
– Luxurious Interiors –
– Cashmere Knits –
– Intricate Detailing –
– Refined quality, modern aesthetic –


Atlanta & Taipei – December 2017

The final edition of the Sneaker Exchange 2017 leads adidas Consortium to Atlanta and Taipei – drawing together A Ma Maniére and Invincible for a refined, upscale sneaker pack exploring the outer limits of luxury. The Sneaker Exchange 2017 challenged retailers to overcome geographical distance and cultural difference, discover common ground and collaborate on innovative and exciting sneaker executions. Together, A Ma Maniére and Invincible reworked an NMD R1 and an UltraBOOST, linked by the partners’ shared love for interior design.


Superb design is a vital component of the world’s finest retail locations. Apart from the actual furnishings and fittings – strong awareness of space, understanding of perspective, technical ability and flair, and creativity are fundamental requirements. Operating successful businesses, both A Ma Maniére and Invincible have long obsessed over the subject and developed strong attention to detail concerning their respective stores.

As retailers that sell the world’s most in-demand, high-quality clothing and footwear, a suitably desirable retail space is vital, and after preliminary conversations, the two partners channeled this energy and enthusiasm into a footwear pack.


Both, the NMD’s black as well as the UltraBOOST’s white upper are constructed from cashmere wool Primeknit. Through subtle decorative detailing such as the inverted last patterns, lacquered rivets and luminescent fibers and branding on the UltraBOOST, A Ma Maniére and Invincible create upscale footwear utilizing innovative materials with meticulous precision.

This luxuriant pack pairs refined quality with a modern aesthetic. It takes two contemporary models and sharpens their appearance, BOOSTtm midsoles guarantee wearability and comfort and the high-quality uppers create modern, style-focused sneakers.

A Ma Maniére and Invincible discovered common ground in an uncompromising approach to both creativity and industrial practice. Together they draw the adidas Consortium Sneaker Exchange 2017 to a close, unveiling a magnificent sneaker pack with quality design at its heart.



US 8 – 11,5




US 4,5 – 11,5


Releasing Sat Dec 16th @ 10:00


adidas Consortium x Hanon – New York DEC 9th

adidas Consortium x Hanon – New York


Aberdeen, December 2017

adidas Consortium proudly presents the latest collaboration with Aberdeen-based retailer Hanon launching December 9th within the consortium network. Taking a cue from the blustery climate of Aberdeen’s locale, the collaborative style introduces a re-work of the adidas New York classic runner to create a new interpretation and colorway which references the ever-changing Scottish skies.

Known for their assortment of hard-to-find footwear and high-quality apparel, Hanon has long stocked technical outerwear suitable for the Scottish climate. For their latest interpretation with adidas, the retailer revisits their home and locale in the north east of Scotland, taking inspiration from the ‘3-seasons-in-a-day weather’ known for its intemperate climate expressed through the aesthetic of the reinterpreted classic runner.


The weather inspired rework, takes a cue from the 80’s New York signature design distinctive for its classic ZX styling and mesh grill that wraps the midsole. Hanon’s “Dark Storm” color-scheme alludes to the broken skies as dramatic rain clouds quickly sweeping in from across the Atlantic ocean. These transitioning conditions are stylishly recreated in a bespoke jacquard woven pattern with a light-to-dark fade effect which is also applied to the midsole’s signature Dellinger webbing.


Suede overlays give a premium look and feel to the exterior while the soft leather interior and a central section of the sole provide optimistic flashes of Originals blue – a homage to the early New York and a reminder that clear skies could be just moments away.

The Hanon New York comes with three sets of a laces – a thoughtful inclusion allowing the wearer to color-match with the weather conditions. Collaborative branding is visibly presented throughout the shoe, detailed on the side stripes, embossed on the leather tongue loops and screened to each back tab. The climate inspired silhouette even includes embossed coordinates of the city printed on the tongue reverse. The New York footwear demonstrates an innovative execution of a sophisticated concept from Hanon – a retail partner with a strong and clear narrative.


Sizes us9-11,5 // 150€

– bespoke jacquard woven upper with black-grey-white gradient effect in knit pattern
– suede overlays on mudguard, eyestays and heel counter
– TPU D-ring eyelets
– laminated sock liner with embossed isobar pattern
– coordinates of Hanon Shops’s hometown, Aberdeen printed on back of tongue
– co-branded leather tongue labels and heel tabs
– co-branded leather insoles
– white midsole with gradient print on Dellinger webbing
– two-tone rubber outsole
– three sets of laces with co-branded tips

adidas Consortium ”A//D” Crazy 1 Adv & Crazy 8 Adv Releasing on Thursdy Dec 7th

– adidas Originals presents the second chapter in its “A//D” story –
– The latest release presents two newly-discovered takes on the Crazy 1 and Crazy 8 basketball silhouettes –
– Graphic hits and hidden details allude to each shoe’s mysterious discovery in an alternate dimension –


Herzogenaurach, Germany, November 2017

Continuing in its creation of an alternate universe of 3-stripes icons, adidas Originals’ A//D (adidas Parallel Dimension) series returns this month, applying a subversive lens to a duo of basketball models to create the Crazy 1 ADV and Crazy 8 ADV.

The second chapter in adidas Originals’ A//D story, each shoe in the release tells the science fiction story of the discovery of a massive black hole in space. Subsequent expeditions to the black hole reveal a portal to an alternate dimension in which everything is virtually identical to our current universe, save for a number of cosmetic differences in familiar objects.

Following several expeditions through the black hole, a number of classic adidas models from the early 2000s are discovered, almost the same as their “original” counterparts, but distinct in their material makeup. The models then serve as artefacts of this expedition, closely resembling their “original” counterparts in virtually every way, but with marked differences in their construction and design. Though each shoe’s distinctive midsole tooling retains its original form, their uppers drastically depart to create a visually-similar shoe with different tactile qualities.


For both the Crazy 1 ADV and Crazy 8 ADV, this sees each shoe’s more familiar suede and technical fabric constructions switched out for breathable mesh and textured knits, structured with panels on the heel and toe box, rendered in dystopian, greyscale colorways. Finishing touches include silicone branding hits and futuristic lacing systems, compounding the science fiction aesthetic of the release.


As a final touch, alluding to the other-worldly narrative of the A//D project, each shoe features concealed graphics and labels within its design containing notes on the expedition and details about the shoe’s discovery. Not immediately visible, the notes require closer inspection and deeper exploration to be found, mirroring the fictional mission that led to the shoes’ discovery themselves. The effect is true to the A//D ethos; an unsettling exploration of what happens when the familiar is made unfamiliar, and when the known is reconstructed through the lens of something unknown.

Releasing December 7th 2017 at 10:00.


Crazy 1 ADV
– Primeknit & breathable mesh upper with “Skeleton” GID details
– Functional cage and lacing system
– “A//D” graphic details on heel
– adidas Trefoil branding on lace eyelet panel
– Full Primeknit upper with “Skeleton” GID details

US 8 – 11,5

180 €


Crazy 8 ADV
– Primeknit & breathable mesh upper with “Skeleton” GID details
– Functional cage and lacing system
– Elastic collar
– “A//D” graphic details on heel
– adidas Trefoil silicone print on tongue
– Full Primeknit upper with “Skeleton” GID details

US 8 – 11,5 


Also on this Sat: Adidas Consortium Sneaker Exchange presents UltraBOOST MID & Energy Boost by Packer & Solebox

Releasing Saturday 11th of October @ 11.00

solebox-packer-silfrarift-by_sixnine-1adidas Consortium Sneaker Exchange – Packer & Solebox
– Continental collision
– Mid-Atlantic hues
– Oceanic BOOSTs
– Teaneck and Berlin meet in Icelandsolebox-packer-silfrarift-by_sixnine-3


Teaneck, New Jersey & Berlin – November 2017

The Sneaker Exchange 2017 challenges adidas Consortium’s retail partners to overcome geographical distance and cultural differences to find common ground and collaborate on a footwear pack.

The November installation of the Sneaker Exchange comes from New Jersey’s Packer Shoes and Berlin’s Solebox. Both luminaries in their respective territories, Packer and Solebox actually embrace aforementioned geographical distance and the space that separates them. They use the famous Silfra Rift, a point on the Mid-Atlantic Ridge where North American and Eurasian tectonic plates meet, as the basis for their UltraBOOST MID and an Energy Boost.

The visual inspiration for the sneaker pack is The Silfra Rift, and inland lake in Island. Its crystal clear water rises from deep within the earth and offers great underwater visibility with a rich array of blue tones.

The Primeknit upper on both models echoes air bubbles rising to the water’s surface, while the structure on the BOOST™ midsole continues a similar texture. The UltraBOOST MID is delivered in a darker Primeknit, capturing the essence of the deeper waters. The Energy Boost is lighter and the translucent overlay adds to the model’s striking, aquatic gradient.


At the Silfra Rift, divers are able to touch the North American and Eurasian plates at the same time. Besides the visual references the shoes also offer actual data: the depth chart lines of the shelf can be found on the grosgrain stripe detailing while precise co-ordinates – longitude/latitude – of each store’s location are imprinted on both models, too.

During the Sneaker Exchange it has become custom for partners to brand one shoe, applying logos and familiar detailing. Here, Packer Shoes and Solebox develop this notion further: they have their model, but the stores’ logos use each other’s typeface. A smart way to commemorate the collaboration.solebox-packer-silfrarift-by_sixnine-5

Releasing Saturday 11th of November @ 11:00

Energy Boost: US 8,5 -11 /// 180€

UltraBOOST MID : US 8-11,5 /// 240€

This Saturday: Hong Kong meets London in the next adidas Consortium Sneaker Exchange release

Hong Kong’s Juice & London’s Footpatrol team up to give their takes on Matchcourt Mid and Handball Top

Consortium_Juice_x_FP_Concept_Shot_2adidas Consortium Sneaker Exchange – Juice & Footpatrol
– Sneakers and tourism –
– Embroidered classics –
– Inspired by souvenir jackets –
– Two models make their Sneaker Exchange debut –


Hong Kong & London – October 2017

Each month this year, the adidas Consortium Sneaker Exchange challenges the idea of collaboration, asking partners overcome differences in geography, aesthetics or language to establish common ground and shared narratives. London’s Footpatrol and Hong Kong’s Juice bring the latest instalment to life. Together the stores rework two cult classic models resulting in ground-breaking executions upon which both parties leave their firm mark. Above all, with authenticity true to themselves and one another.

Both London and Hong Kong are thriving cities for city dwellers and seekers. With travel and tourism comes an economy for souvenirs and memorabilia. From Hong Kong’s sprawling street-level market stalls to the traders who operate just along the street from Footpatrol’s Soho store, a shared appreciation for this form of trade and commerce served as the reference point for this release.Consortium_Juice_x_FP_Concept_Shot_7 (1)

The Matchcourt Mid and the Handball Top are richly detailed with embroidered artwork – the first, bold and striking on the upper, the second, hidden and subtler on the lining. This execution highlights the partners’ mutual respect for craftsmanship and meticulous detailing which is involved in the creation of classic souvenir jackets. Often, these feature elaborately stitched designs of mystical or heraldic animals – dragons, lions– alongside references of the country or city of their origin.Consortium_Juice_x_FP_Concept_Shot_8

While more seasoned sneaker aficionados will recognise them as icons from the adidas archive, this Sneaker Exchange release serves as a befitting moment to introduce both models to the younger sneaker crowd as well.

The Matchcourt Mid is a former basketball shoe embraced by the global skateboard community. Its traditional canvas upper is embellished with boldly coloured dragons and further embroidery. The Handball Top has enjoyed a similar route from indoor sports to street icon and as the more low-key of the duo, it is delivered with a blue suede upper and a gold-embroidered lining.Consortium_Juice_x_FP_Concept_Shot_5


The Juice & Footpatrol Sneaker Exchange pack arrives with an extensive collection of bespoke souvenir merchandise: lighters, ashtrays, umbrellas, half-half scarves, plates, posters, postcards and more, all detailed with the names of the two partners.

The size and scale of this truly special collaboration proves that once the partners find common ground, creativity can really run wild.


Matchcourt Mid Details
– canvas upper with full embroidered artwork on medial and lateral sides
– heel zips
– metal eyelets
– co-branded tongue labels with rivet
– rubberized toe cap
– co-branded leather insoles
– off-white vulcanized outsole
– flat cotton laces


Handball Top Details
– rich suede upper
– pony hair 3-Stripes on lateral, fake snakeskin 3-Stripes on medial side
– gold-stitch detailing and gold adidas branding on heel counter
– embroidered details on lining
– co-branded tongue labels with rivet
– co-branded leather insoles
– off-white mid- and outsole

Releasing on Saturday 4th of November @ 11:00

US 8,5 – 11