adidas Consortium Sneaker Exchange – Sneakerboy x Wish
Australia meets Atlanta
Glow in the dark, box fresh
A PureBOOST and a revolutionary Climacool
Inspired by the world’s deadliest jellyfish
Sydney & Atlanta May 2017
Sneakerboy is relatively new to the sneaker game but the Australian store has quickly built a solid reputation in the upscale footwear market. It operates stores in Sydney, Queensland, Melbourne, and Chadstone. In Atlanta, Wish is the city’s leading sneaker spot and one of the finest footwear outposts in the American South. Over the years the retailer has made a name for itself via high-profile product collaborations and strong online editorials.
Sneakerboy’s stores are all situated on the Australian Coast so the retailer looked to the sea for inspiration and began exploring aesthetic referencesto the box jellyfish, the world’s deadliest jellyfish. Its translucency and luminescence were the starting point for the collaborative design process. Even though native to the Australian waters, Wish by chance also knew of this particular jellyfish: the Georgia Aquarium is one of only four institutions in the world which houses the specimen. A great coincidence and exceptional link between these two partners.
The PureBOOST glows in the dark, yet its most distinct feature is the use of clear, loose gauge knit detailing on the shoes 3-Stripes branding. A functional feature never before used on other Primeknit models. The distinctive sock-like construction paired with a wide lacing system helps to make this one of the year’s guaranteed neck breakers.
PureBOOST comes in unisex sizes us 4,5-11. Price 160€
The other model that gets a jellyfish makeover is the Climacool. This iconic, early 21st century runner is currently enjoying a real renaissance. This time it is made translucent and, as its counterpart, luminescent. Similar to the PureBOOST, a new Primeknit fiber processing is applied that results in a geometric-patterned upper. As well as an outstanding product, it is a great example of adidas returning to an archive model and giving a type of contemporary rework impossible at the time of the Climacool’s initial conception.
Climacool comes in sizes us8-11. Price 150€
Both styles have a global launch date of 20th may and we will start selling these fist come first served @11:00.