New Brand in Beamhill: BACK

”BACK combines interesting design with comfort. The clothes are wearable on a daily basis, yet have a unique and exclusive feel. The style is rooted in Scandinavian aesthetics; it’s often androgynous and breaking the restraints of a nation steeped in tradition. ”




tote bag


Over the last couple of years, BACK has developed into one of Sweden’s most prominent designer brands. our designs have been spotted amongst the likes of Beyoncé, Rihanna, Robyn, Neneh Cherry, Lady Gaga, Noomi Rapace, Icona Pop, Chloé Sevigny and the Crown Princess of Sweden.”