Adidas Consortium ”Run Thru Time”: UltraBOOST Mid & Energy Boost releasing Wed July 19th

adidas-Run-Through-Time-Energy-Boost-9

adidas Consortium Run Thru Time : UltraBOOST Mid & Energy Boost

– A tale of two runners –

– Contemporary technology –

– Classic Colorways –

– Inspired by the archive –

adidas-Run-Through-Time-Ultra-Boost-Mid-12

Herzogenaurach, August 2017

From the middle of the 20th century to the present day, adidas has been at the vanguard of performance footwear. Here we present “Run Thru Time” – a contemporary running pack inspired by classic performance silhouettes from the adidas archive. Both the UltraBOOST Mid and the Energy Boost utilize the latest footwear innovations to provide the wearer with stability, comfort and support. The uppers are one-piece Primeknit and the soles use BOOST™ technology. While a cuffed ankle sock on the UltraBOOST Mid provides additional protection, it is the heel cage on the Energy Boost that offers high-level stability. In short, these technical features were only recently made available to both footwear designers and runners themselves.

adidas-Run-Through-Time-Energy-Boost-5

The high-tech materials used in 2017 may bear little resemblance to the footwear of the past, but at its core each model – over the decades – has carried the same competitive spirit that adidas has built its strong and lasting heritage on. Long distance running was the source for inspiration and the task to to apply modern design- and production principles to create two contemporary interpretations for this supreme discipline.

adidas-Run-Through-Time-Ultra-Boost-Mid-6

The colorways pay homage to the Boston Super and the Marathon TR, two road running classics originally constructed in pieces of individually-colored suede and nubuck. For the Run Thru Time pack the classic uppers were revolutionized using Primeknit fabric. Shapes, models and technologies may have changed but quality color combinations remain timeless, they allow us to embrace the future while still celebrating adidas’ past.

adidas-Run-Through-Time-group-6

UltraBOOST Mid /// US 8 – 11,5 /// 210€

Energy Boost /// US 8,5 – 11 /// 160€

Releasing 19th of July @ 11.00

No reservations & One pair per customer