Vancouver, April 2017
Since opening in 2006, Canadian retailer HAVEN has become a major force in global menswear. Starting with physical stores in Vancouver and then Toronto, HAVEN has grown a truly international following. Its extensive online platform combines retail with elevated editorial and investigative features.
Heavy weather and ominous skies provide the inspiration, a decade’s worth of experience with technical products the underlying know-how for this triple black UltraBOOST. HAVEN – always on point and full of fresh ideas – has opted for an uncaged, unstriped silhouette. Out of the dark clouds emerges an elegant footwear model, practical in function and technical in appearance. The reflective strands running through the lacing plus the reflective, perforated paneling on the Primeknit upper provide a perfect utilitarian accent to adidas’ finest runner.
Optimal urban camouflage, designed to go almost undetected against slicked city tarmac, brand detailing is kept to a minimum. In absence of the hallmark UltraBOOST cage, this model uses subtle rubberized appliques for understated adidas branding. HAVEN’s name is visible on small leather tabs on the shoes’ tongue.
With every Consortium collaboration we look for a high-quality partner who can provide a strong narrative and together we create an outstanding product. HAVEN has found inspiration in an unlikely, but everyday, place and projected that inspiration onto their UltraBOOST with an outstanding result.
adidas Consortium x Haven UltraBOOST releases this saturday 8th of April @11:00
1 pair/customer & no reservations or hook-ups of any kind!