adidas Originals and NAKED Copenhagen join forces to celebrate their debut consortium collection for
-Introducing the adidas Originals by NAKED consortium collection
-A meeting of minds between adidas Originals and cult female sneaker store NAKED, where the respect is mutual
-Inspired by a new era of creativity, a capsule wardrobe to cater for the new-school cohort of urban creator
-To be worn however the individual chooses. No rules. No instructions. No hype.
-To celebrate the launch of the collection the brands will host a #TLKS panel in Copenhagen
United by the concept that identity is not ‘one thing’ adidas Originals has come together with NAKED, one of the foremost female-focused sneaker stores in the world to present a new collection of both footwear and clothing for SS18- a collaboration where the respect is mutual.
Founded in 2004, NAKED is the Copenhagen-based store that, via their social channels and online presence, has opened up the cloistered world of streetwear, and cemented its position as an innovative and world-recognised sneaker destination for women. Known by its cult baby pink entrance and pristine shop-fit, NAKED is so much more than its now famous bricks and mortar stores. NAKED, for many, embodies a new-gen, fearless attitude towards challenging and breaking down conventions that have been held for all too long within the male-dominated sneaker arena. NAKED is very much about providing spaces, both on and offline for women who are passionate about streetwear. In short, their mission is to supply women with the sneakers and clothing they want, in a manner most men are accustomed to: with knowledge, respect and passion. No patronising shrink-it-and-pink-it marketing ploys in sight.
Just as NAKED strives to push against stereotyping, refusing to do what’s expected of a female trainer store and streetwear platform, so too does adidas Originals. This collaboration seeks to dismantle any expectations and provide the ultimate capsule wardrobe for female creators. The collection is a meeting of minds, unified by a mutual respect.
To support the launch of the collection, adidas Originals’ newest female-focused franchise they will host a #TLKS series on the 8th March bringing together exceptional creative minds to conduct a discussion on what it means to challenge the idea that identity is just one thing. Follow @adidasOriginals and @NAKEDCPH
adidas Consortium x NAKED Arkyn
US 5,5 – 7,5
adidas Consortium x NAKED Denim Jacket
34 – 38