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    Yliopistonkatu 5

    ma-pe 10-20
    la 11-18
    su 13-17

    mon-fri 10-20
    sat 11-18
    sun 13-17

    Tel. 09 6222653

adidas Consortium Sneaker Exchange continues on Saturday: Alife & Starcow – Gazelle & Stan Smith


adidas Consortium Sneaker Exchange:

Alife & Starcow

– New York OGs meet Paris OGs –

– Suede Gazelle and leather Stan Smith –

– Low-key patriotism –

– It is hard to beat the classics –

New York & Paris – July 2017


Before the spread of the internet, collaboration was different. Information was exchanged gradually, scenes and subcultures grew slowly and often remained confined to their cities. The original sneaker retailers formed at the heart of these subcultures and did more than simply sell shoes. They became meeting points; places for style, art, music, and urban culture to collide.


New York City’s Alife opened in 1999. Over the past 18 years it has formed a clothing label, grown central to the city’s footwear scene, and helped establish a blueprint for the generation of sneaker boutiques that followed. During a similar time frame, Starcow has achieved comparable status in Paris, where since opening in 2001, it has become the store and hangout for the city’s skate and streetwear community.


adidas Consortium paired them together for the Sneaker Exchange 2017 fully knowing that both partners would dig deep into their huge wealth of knowledge and experience to create a sneaker pack. Together, Alife and Starcow present a suede Gazelle and leather Stan Smith – two style staples stripped right back to the basics.


There is a scrupulous approach to both models: quality materials, clean design and low-key detailing. The Gazelle is delivered in shades of grey, the Stan Smith in white and off-white. The only small injections of color are the red, white and blue of the US “Stars and Stripes” and French “Tricolore” which adorn the heel of both models and are understated, but patriotic nods to each other’s cultures. Placed next to each other, the core idea for this pack becomes evident: the execution on one is inverted on the other. While white leather – embossed with both partner’s logos – appears on the upper of the Stan Smith it was used for the lining on the Gazelle. Conversely, the sand-colored lining of the Stan Smith is the Gazelle’s upper.

This pack celebrates clarity of vision, when executed like this, the classics are hard to beat.


Releasing Sat 29th of July @ 10:00

US 9 – 11,5


No reservations

One pair per customer

Gosha Rubchinskiy FW17

The first of three Gosha Rubchinskiy drops is here. We will start selling the pieces tomorrow 21st of July at 10:00 here in Beamhill & 11:00 in Beam. We will not take any reservations and you may only purchase one piece per each style/ product.

In this drop we received t-shirts, jersey t-shirts, sweaters and Gosha x adidas tracktop jacket, track sweatpants, beanies, socks & scarves.


Wood Wood arrivals

These and more from the Danish brands FW17 collection in store now!

Adidas Consortium ”Run Thru Time”: UltraBOOST Mid & Energy Boost releasing Wed July 19th


adidas Consortium Run Thru Time : UltraBOOST Mid & Energy Boost

– A tale of two runners –

– Contemporary technology –

– Classic Colorways –

– Inspired by the archive –


Herzogenaurach, August 2017

From the middle of the 20th century to the present day, adidas has been at the vanguard of performance footwear. Here we present “Run Thru Time” – a contemporary running pack inspired by classic performance silhouettes from the adidas archive. Both the UltraBOOST Mid and the Energy Boost utilize the latest footwear innovations to provide the wearer with stability, comfort and support. The uppers are one-piece Primeknit and the soles use BOOST™ technology. While a cuffed ankle sock on the UltraBOOST Mid provides additional protection, it is the heel cage on the Energy Boost that offers high-level stability. In short, these technical features were only recently made available to both footwear designers and runners themselves.


The high-tech materials used in 2017 may bear little resemblance to the footwear of the past, but at its core each model – over the decades – has carried the same competitive spirit that adidas has built its strong and lasting heritage on. Long distance running was the source for inspiration and the task to to apply modern design- and production principles to create two contemporary interpretations for this supreme discipline.


The colorways pay homage to the Boston Super and the Marathon TR, two road running classics originally constructed in pieces of individually-colored suede and nubuck. For the Run Thru Time pack the classic uppers were revolutionized using Primeknit fabric. Shapes, models and technologies may have changed but quality color combinations remain timeless, they allow us to embrace the future while still celebrating adidas’ past.


UltraBOOST Mid /// US 8 – 11,5 /// 210€

Energy Boost /// US 8,5 – 11 /// 160€

Releasing 19th of July @ 11.00

No reservations & One pair per customer

Releasing Tomorrow: New Balance 574S

Saturday 15th of July is the global launch date of New Balance 574S, the modern take on a classic 574 model.



Colors above:

EU 41 1/2 – 46 1/2



Color above:

EU 36 1/2 – 40 1/2


Pre-Fall Arrivals from Acne Studios



Clea Bomber in pink & black ///550€


Dramatic Mohair Knit  /// 280€


Raya Short Mohair Cardigan /// 340€


Mylon Matt Jacket /// 520€


Nash Face Tee /// 110€


Isherwood Melt Flannel Shirt /// 220€

Raffle info for Yeezy Boost 350 V2 ”Zebra”



Read carefully because participating in this raffle is the only way to buy the new YeezyBOOSTS through Beamhill!

The winners will have the option to buy the new Yeezy 350 V2 shoes for full retail price 230€.

The shoes will be released globally on Saturday 24th of June but due to Mid Summer-holiday, we’ll start selling them to the winners on Monday 26th of June!!!”

Participants must send an e-mail to with the following info:

As ”SUBJECT” (or ”AIHE”) write down the MENS U.S. SIZE you want to buy ( We will have ALL the SIZES between US 4-12.5 available). You can enroll ONLY ONCE!!! So you have to choose one specific size you wish to buy.

In the text field write down your FULL NAME ( as it reads on your I.D.), your DATE OF BIRTH & Phone number .



Subject: US9,5

Text: John Michael Doe 01.01.1990 +358 40 999 9999

The raffle registration opens now and ends on Sunday 18th of June  @23.00 local time.

We will inform the winners on Tuesday the 20th via E-MAIL!!

The purchase of the shoes must be made between Mon 26th and Wed 28th of June during our opening hours. Winners have to pick up the shoes PERSONALLY ON ONE OF THOSE DATES WITH A VALID PHOTO I.D. that matches the e-mail info.

This is a strict in-store release. We will not ship the shoes nor let any one else except the winner to pick up the shoes!

We will make no exceptions to these rules: If you can not personally come and buy the shoes on one of these dates do not enroll on this raffle.


Multiple registrations with the same personal information or multiple messages from the same e-mail address will be disqualified from this and all the future raffles.

No enquiries or questions sent to will be answered.

Size chart (we will have sizes that are marked in red):