“Playful, creative and sophisticated collection where tailored silhouettes meets asymmetric details. Effortless styling between different asymmetric knits, casual jersey and…
“With over 40 years combined experience, Fredrik Persson ( from Wrangler) Johni Tadi ( from Levi’s and Hope) and Stefan Söderberg ( from Acne Studios and Hope) created a new, modern jeans brand that is totally unisex.
Their constant quest is to elevate the perception of the 5-pocket Jean. They are always looking for the new tomorrow and are inspired by the denim’s rich historical and classical references. They have set themselves on a path to reconnect the urban generation with denim. Beyond the stereotypical approach that conforms to a standardised image.”