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KARHU x MOOMIN: “A PROPER INTRODUCTION”

Last month Karhu teased us with the release of the Karhu x Moomin Aria 95. Now the two Finnish classics team up again, this time also introducing the Karhu Kids collection.

The new collection will be released on Saturday 21st of March.

Here in Beamhill we will have one style from the latest collection available for adults and two for children.

For those who are not familiar with Moomin, it is time for “A Proper Introduction” to the Moomin family, their close friends and Moomin’s graphic design aesthetics. We are introduced to the beautiful logo, which was made using letters designed by Moomin creator, Tove Jansson. Moomin artwork is well known for being used in fabric designs, and Tove Jansson herself created one, which features in this collection. This particular design was commissioned in the 1970s by Finnish textile company and Karhu collaborator, Finlayson.

Finnish photographer Mona Salminen took photos of the collaboration in the world’s only Moomin Museum, which is situated in Tampere, Southern Finland. Original artwork of author/artist Tove Jansson, and 3D tableaus of graphic artist Tuulikki Pietilä were used as background designs for the photo shoot in this non-traditional museum.

The Karhu x Moomin “A Proper Introduction” Collection will be launched on Saturday, the 21st of March.

Below are the styles available in Beamhill.

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