New Balance celebrates the Grey Day with the release of 5740TA – May 15

Every year on May 15th, New Balance celebrates the heritage of their label with the color that is the most synonymous with the brand: grey. This year the Grey Day will be marked also with the exciting release of 5740TA.

First introduced in the 1980s, the 574 was a simple design experiment combining the best of a road and trail runner to create a true go-anywhere shoe. The 574 quickly began to blur the lines between performance and everyday wear and is now known worldwide for its versatility, classic design, and especially the core grey colorway.

The Grey Day collection pays homage to the 574 in grey by releasing the reimagined style 57/40 – a fresh interpretation of the iconic model and a nod to the 574 franchise.


The 5740TA will be released in-store in Beamhill Helsinki on Saturday May 15 at 11:00 AM. The remaining stock will be listed online later during the weekend.

US 8–11


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