On this Friday’s upcoming launch Reebok teams up with PLEASURES, a Los Angeles based brand known for using designs inspired by punk, street and 1980’s subculture mixed into bold graphics. The two brands continue their earlier collaborations with a dual drop featuring unique takes on the Club C Legacy and the iconic Club C 85. 

“The Club C has set its place in history as a globally loved sneaker. This shoe has followed
me throughout my life and holds a special place in my heart,” said PLEASURES co-founder Alex James. “We wanted to reimagine two distinct versions of this classic icon to shine a light on the importance of growth and change.”

The Club C Legacy features a subtle, yet strong colorway of Pure Grey and Straw crafted out of mesh and suede. The silhouette also sports updated tooling and a translucent sole featuring PLEASURES branding, while Reebok’s branding graces the heels and panels.

The iconic Club C 85 gets a hardcore makeover with fuzzy, pine green suede overlays upon a black, waterproof CORDURA® base. By leveraging a mix of materials and fabrics, the brands gave this silhouette an elevated, durable edge suited for all kinds of outdoor elements. PLEASURES’ branding — a heart-shaped design — appears within the suede overlay while Reebok’s classic logo is featured on the tongue of the shoe.

The both silhouettes are priced 120€ and will be available on Friday, August 20th at 10 AM in-store at Beamhill Helsinki and online later that day.